software development

If you are a technical professional looking to understand how to effectively market to other engineers, this review breaks down the practical lessons and limitations of Rebecca Geier’s *Smart Marketing for Engineers*. I found the book’s concise, 200-page format accessible and its core message about treating content like a product particularly resonant, though I noted that some examples feel overused and the website design section too basic for seasoned professionals. Ultimately, while the inbound marketing concepts are valuable, you may need to adapt the American-centric strategies to fit your specific regional context and existing industry knowledge.

I provide clear, role-specific guidance on provisioning content types in SharePoint 2010, 2013, and SharePoint Online to help you choose an approach that fits your business needs and future-proofing goals. By breaking down recommendations for site collection admins, IT pros, and developers, I aim to simplify a complex topic and offer practical advice for managing content types effectively across different deployment scenarios.

If you are curious about the challenges of defining and researching developer advocacy, you might find my retrospective on my 2020 Executive MBA thesis insightful. I share why I chose this complex, often misunderstood topic to bridge the gap between academic rigor and practical application, and I discuss the difficulties in navigating scarce literature to produce a meaningful contribution to the field.

I share my live impressions from the second day of Build 2016, highlighting major announcements that finally deliver the wow-factor missing from the previous day. You’ll find details on Scott Guthrie’s Azure stats, the exciting news that Xamarin is now included with Visual Studio licenses, and the preview launch of Azure Functions.

With Microsoft’s $7.5 billion acquisition of GitHub making headlines, I dive into the prevailing skepticism surrounding the deal by examining Microsoft’s past acquisitions. Contrary to common fears that Microsoft ruins the platforms it buys, I argue that services like Skype, LinkedIn, and Minecraft have actually improved or found new value under its stewardship.